Aleria's Adventures

Visibility decreasing as we enter the Bay of Biscay  Not long ago, when people set sail to cross oceans, they set off with some charts, a sextant, sight reduction tables, pencils, dividers, parallel rules, a compass, a log to measure knots and a clock. If they knew the speed at which they were sailing, and how long they had sailed, they could determine where they were. They would back that up by taking sights on the stars and the sun and calculating their lat and long.

An article in BoatUS  magazine outlined rather nicely why Millennials participate in boating at similar rates to their parents, yet they're far less likely to actually own a boat. They are finding creative ways to get out on the water without breaking the bank. It seems to be the result of a larger societal shift in thinking away from ownership and toward minimalism. This could explain the rapid growth of boat sharing entities. Regardless of the reasons, it poses a challenge for all the clubs vying for a shrinking population of "boat owners." It calls for a change in thinking of who our members can be. If it's boating enthusiasts regardless of ownership, then all we have to do is change where we look for them and add a few basic benefits to the membership offerings.